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Press Release

LifePics Announces Lab Integration Technology & Enhanced Branding Tools

 

BOULDER, CO, February 17, 2005

LifePics today announced the launch of LabCenter, LifePics' latest enhancement to its Retail solution which allows photofinishers to accept orders from consumers and professionals over the Internet. LabCenter provides superior integration between a photofinisher's online ordering site and their photofinishing lab. Using LabCenter, a photofinisher can accept orders from the Internet and have the orders flow directly to the lab's workflow where the orders can be color corrected and then printed. This results in a significant labor savings for the photofinisher. The first lab platform supported by LabCenter will be Noritsu labs running the QSS operating system.

"The LabCenter product allows a photofinisher to accept orders from consumers and pros and print them with little or no labor," said Ken McDonald, Vice President of Marketing and Operations for LifePics. "This is a tremendous productivity enhancer for the photofinisher."

"LabCenter virtually eliminates the labor involved with processing LifePics orders," said Tim Hardy from Western Camera. "You just color correct and go."

LifePics also announced a major enhancement to its tools that allow photofinishers and professional photographers to set up branded online sites for accepting online orders. The new tools allow photofinishers and professionals to tailor their site to their branding, implement online advertisements, and develop custom content.

"Our retail solution has been used by photofinishers and professional photographers across North America for 5 years to allow them to build sites that reflect their own branding - this release takes this technology a leap forward by allowing photofinishers and pros to customize how virtually every part of their site looks," said Rick Patch, CEO of LifePics. "We know that photofinishers and pros invest heavily in their brand and want their online presence to reflect that brand."

Pat Williams of One Hour Photo Express in Boulder, CO commented, "We have been really looking forward to this release. The look and feel of your online site is critical in this industry."

About LifePics

LifePics offers the most complete online imaging solutions to photofinishers and professional photographers. Using LifePics' technology, photofinishers and professional photographers are able to accept orders from consumers via the Internet and send those orders directly to a photofinishing lab that is most convenient to the consumer. LifePics has the largest and most successful network of local photofinishers in the U.S. and Canada. For more information, visit LifePics at www.lifepics.com.

LifePics is a trademark of LifePics, Inc.