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Press Release

LifePics Releases Revolutionary Photo Gifting Engine

 

Boulder, CO, February 22, 2006

LifePics today announced a revolutionary photo gifting engine. The engine allows photofinishers who use the LifePics online digital imaging system to allow their consumers to purchase a variety of photo related gift products online. The photo related items include a wide range of traditional photo gifts as well as posters, banners, billboards, sports related products, unique custom backgrounds, and much more. LifePics will work with a variety of gifting and wholesaling companies including Milford Heirloom, Circle Graphics, Magic Portraits, PhotoTLC, and Imagine Your Photos. Gift orders placed online will flow directly to the gifting company that fulfills that product. Due to deep integration with the gift providers, the engine allows for powerful order tracking, ship to home or ship to store, cross promotions and much more.

"This is the most sophisticated gifting functionality in the industry," commented Rick Patch, CEO of LifePics. "This release allows a photofinisher to offer a variety of unique, high margin items without any inventory risk. Consumers are clamoring for more unique photo products, and photofinishers need ways to increase margins. This new functionality meets both those needs."

"With the rapid rise and use of the Internet and electronic fulfillment, we could not be more pleased to have a progressive partner like LifePics with 2000+ stores in their ever growing network. Milford Heirloom has been a staple in the manufacturing of photo gifts since 1982 while film was king. As Internet ordering becomes more dominant, LifePics' solutions are a natural complement to Milford Heirloom's manufacturing process and product line," said Richard Salerno, President of Milford Heirloom and PhotoGiftWorks.

About LifePics

LifePics offers the most complete online imaging solutions for photofinishers and professional photographers. Using LifePics' technology, photofinishers and professional photographers are able to accept orders from consumers via the Internet and send those orders directly to a photofinishing lab that is most convenient to the consumer. LifePics allows consumers to pick up their prints at over 2,200 locations across the U.S. and Canada. LifePics' customers range from mass merchants and large food and drug chains to local camera shops and independent photofinishers. LifePics is a print option on popular photo editing, sharing, and blogging tools. For more information, visit LifePics at www.lifepics.com.

LifePics is a trademark of LifePics, Inc.