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IPI Retailers Now Part of The LifePics Network to Receive Online and Mobile App Orders


  

Boulder, CO, December 1st, 2011

LifePics and Independent Photo Imagers (IPI) today announced that IPI membership now includes participation in the LifePics Network. This added value membership benefit provides IPI members the opportunity to participate and receive customer orders online or through LifePics mobile apps and software integrations via the LifePics OPEN Program and IPI's proprietary and private branded iPhone and iPad ordering app, 4EverPics.

"Our members will be very excited about this announcement as it will undoubtedly provide them with new revenue streams during the busy holiday season," said Brent Bowyer, IPI Executive Director. He continued, "Partnering with LifePics, a leader in online imaging and photo app development, provides valuable benefits to all."

The LifePics-powered 4EverPics app allows consumers to order prints from wallet size to 11x14 from any IPI retailer using their iPhone or iPad. Users can search for the most convenient IPI retailer based on a zip code or GPS search. The app allows people to order prints on the go, and pick up the prints in about an hour in many cases.

"The IPI community consists of some of the best and most popular regional and local service specialty retailers in the nation, who will become a tremendous asset to the LifePics Network," said Vahe Christianian, Vice President of Sales and Business Development at LifePics. "iPhone and iPad users will enjoy the free and easy-to-use ordering apps, and consumers in general will appreciate the added retail locations that our partnership with IPI offers."

About LifePics

LifePics is the market leader in turning images into transactions by connecting billions of consumers' digital images to more fulfillment options than any other service on the Internet. Using LifePics' technology, photofinishers and professional photographers are able to accept online photo orders from consumers, and route orders to any fulfillment lab. LifePics drives orders to retailers and professional photographers through a variety of partners and sources, and gives consumers an enjoyable, easy-to-use ordering interface. In addition, LifePics is the most open solution on the web; the service integrates with almost every photo printer and photo lab, and connects to specialized wholesalers to complement in-house offerings. LifePics works as your partner by providing services and industry expertise that go above and beyond what any other online imaging company offers.

LifePics drives more orders through more sources than any other online photo service. In 2010, LifePics launched its OPEN program, allowing third party app developers and affiliate web sites to link into the LifePics Retail Network, sending users, images, and orders to LifePics retailers from all over the Internet. LifePics also provides customers with a fun, user-friendly online experience to drive orders. Consumers can order thousands of products, including prints, photo books, personalized greeting cards, photo calendars, enlargements, gifts like photo mugs and mouse pads, and much more, all through a retail-branded, customizable web site.

The LifePics technology platform is an open solution that connects to virtually every printer, lab, and internal system, allowing retailers to customize their online order workflow into the format that works best for each retailer. Orders can be sent directly to stores for 1-hour service, or routed to major wholesalers, gift providers, photo book manufacturers, and an assortment of other service providers. The technology revolves around LifePics' custom client-based software tool, LabCenter, which operates at retail stores and offers superior integration between retail online ordering sites and photofinishing labs of all sizes and quantities.

As your partner, LifePics provide a new revenue stream in the fastest growing segment of the photo industry -- online-to-retail -- and offering expert services that no other solution provides: Live Help, 364 days a year; free, unlimited photo storage for consumers; custom email marketing campaigns; a commission-based revenue structure; and much more.

LifePics' customers include some of the industry's best brands in each of the following categories: mass merchants, large photo retail chains, food and drug chains, local camera shops, and independent photofinishers. The LifePics service is available at more than 20,000 retail stores across North America, Australia, and Africa.

For more information, visit LifePics at www.LifePics.com.

About IPI

Independent Photo Imagers is the nation’s largest buying group for service specialty retailers. With over 600 members and in excess of 850 storefront locations in the United States, Australasia, Canada and South Africa, IPI members are the leaders in the network of image capture and image archiving businesses worldwide. You will find IPI on the internet at www.ipiphoto.com.