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Rexall Upgrades its Online Photo Centre with the LifePics Online Imaging Solution

Rexall Upgrades its Online Photo Centre with the LifePics Online Imaging Solution

Boulder, CO, November 19th, 2008

Rexall, a part of Katz Group Canada, a leading Canadian retail pharmacy network, today announced its new online photo solution, provided by LifePics. Rexall's selection of LifePics as the company's Online Photo Centre was based on LifePics' superior responsiveness and tailored support services in providing its customers with leading online photofinishing services. The partnership marks a significant milestone for LifePics as it continues its expansion into the Canadian market, launching its first relationship with Qualex in Canada.

"We are extremely excited about our new LifePics-powered online solution," said Mike Di Savino, Category Manager at Rexall. "We felt LifePics was a great fit to provide our online solution due to their responsiveness, excellent support, and online platform customized specifically for our photo centre online business model. We can now offer our customers a much wider array of prints and other fun photo products than before, and we're confident our online order volume will increase as a result."

All orders placed online will be fulfilled by Qualex. Rexall customers can pick up online orders at any Rexall store located across Canada, from Vancouver, British Columbia to Toronto, Ontario, as well as locations in Alberta, Manitoba, Northwest Territories, and Saskatchewan.

"Rexall is a dominant player in the Canadian pharmacy retail market, and it continues to grow at a fast pace, so we are thrilled to partner with them as their online imaging solutions provider," said Vahe Christianian, Vice President of Sales and Business Development at LifePics. "We look forward to helping Rexall establish itself as one of the leading photofinishers in the online-to-retail space in Canada, and are excited about the continued expansion of LifePics into Canada."

Order Photos Online Through Rexall

About LifePics

LifePics is the market leader in driving digital photo orders to photofinishers and professional photographers. Using LifePics' technology, photofinishers and professional photographers are able to accept orders from consumers via the Internet and send those orders directly to their in-house labs or other specified wholesale labs that are most convenient to the consumer. LifePics also provides the most Web-integrated kiosk solutions in the imaging industry, and has developed an Image Management Software suite for managing, editing, synchronizing, and ordering images online.

More retailers use LifePics than any other Internet-enabled photo ordering solution. LifePics' customers include mass merchants, large food and drug chains, local camera shops, and independent photofinishers. Retailers offer the service at more than 20,000 stores across the U.S., Canada, Australia, New Zealand, and the Caribbean. LifePics works closely with retailers to help build their online photo businesses.

LifePics is an open solution that works with a variety of photo software providers and photo Web sites. In addition, the service supports a number of different print options - orders can be sent directly to stores for 1-hour service, or routed to major wholesalers, gift providers, photo book manufacturers, or a variety of other printers.

For more information, visit LifePics at www.LifePics.com.

About Katz Group Canada Ltd. and Rexall

Since 1904, Rexall has been a trusted name in the Canadian retail pharmacy marketplace. As the flagship pharmacy for Katz Group Canada, a leading drug store company in North America and the largest integrated retail pharmacy network in Canada, Rexall is also the umbrella brand for a family of pharmacies dedicated to pharmacy care excellence. Rexall family of pharmacies banners are Rexall, Pharma Plus, Rexall Pharma Plus, The Medicine Shoppe, Guardian and I.D.A. All Rexall family of pharmacies banners exclusively carry Rexall™ Brand. For more information on Rexall visit www.rexall.ca.