RitzPIX.com Announces Exciting Redesign of Site Using LifePics: Loads of new Features

Boulder, CO, November 29th, 2006

RitzPIX.com (http://www.RitzPix.com), the on-line photo site of Ritz Camera & Image, has launched a redesign of its popular digital imaging and photo-sharing site.

The new redesign, created by LifePics, a provider of online imaging solutions, includes many new 1-hour imaging products and many new features.

New services include:

Prints, Big Big Enlargements, CDs, and Holiday Cards for pick up in as little as 1-hour
Free "Ritz Photo Safe" Storage of all uploaded images
Free sharing and free prints every time you share
Free Auto-Archive uploads of all printed images, from film and digital media, from our stores. Image Rewards members only.
Over 60 new photo gifts and photo books
Live on-line technical help

"We are excited to offer our customers many new imaging products that they can get at our stores in just one hour. Plus our new sharing, storage, and Auto-Archive features are unique to RitzPIX.com," said David Ritz, CEO of Ritz Camera & Image.

"RitzPIX.com is an impressive operation with 1000 plus stores across the U.S. in the 1-hour Ritzpix network," said Rick Patch, CEO of LifePics. "We are thrilled they chose LifePics to take their online solution to the next level."

Order Digital Photo Prints Online Through Hy-Vee

About LifePics

LifePics is the market leader in online imaging solutions for photofinishers and professional photographers. Using LifePics' technology, photofinishers and professional photographers are able to accept orders from consumers via the Internet and send those orders directly to a photofinishing lab that is most convenient to the consumer.

More retailers use LifePics than any other online imaging solution. LifePics' customers range from mass merchants and large food and drug chains to local camera shops and independent photofinishers. These retailers offer the service at more than 4,000 stores across the U.S. and Canada. LifePics works closely with these retailers to help them build their online photo businesses.

LifePics is an open solution that works with a variety of photo software providers and photo web sites. In addition, the service supports a number of different print options - orders can be sent directly to stores for 1-hour service or routed to major wholesalers, gift providers, photo book manufacturers or a variety of other printers.

For more information, visit LifePics at www.lifepics.com.

About Ritz Camera Centers, Inc.

Ritz Camera & Image, headquartered in Beltsville, MD, is the largest camera and image chain in the United States with over 1,000 locations in 45 states and the District of Columbia. The chain of stores includes Ritz Camera & Image, Wolf Camera & Image, Kits Camera, Inkley's and The Camera Shop. Most stores have Big Print Central Departments and Print Bars offering both traditional and digital prints plus other imaging products "in minutes." The Ritz Camera & Image's website, http://www.ritzpix.com, offers customers a one-hour printing and in-store pick-up service as well as image storage and sharing. Ritz Camera & Image also owns and operates Boater's World Marine Centers, a leading marine specialty retail chain with over 125 stores nationwide.