LifePics announced today the launch of its new OPEN (Open Photo Ecommerce Network) program, which gives app developers and affiliate partners the ability to drive new users, images, and orders into the LifePics Retail Network and pays OPEN program partners a revenue share percentage for every order the partner generates. The program is designed to drive more orders to LifePics retailers from all over the Internet.
"Open APIs can encourage development of countless applications that the vendors alone may never imagine -- Apple's iPhone platform is a prime example," said Alan Bullock, Associate Director at InfoTrends. "With the OPEN program, LifePics is taking its service to the next level, removing traditional boundaries in terms of consumers' access to their photos and where orders to its retail photo printing network can come from."
Once accepted into the program, app developers will be given access to the LifePics API to link into the LifePics Network, while affiliate partners will be given a simple string of code that sends users into the LifePics Network from the affiliate site or software tool. LifePics will release links to existing apps and affiliate sites as a reference for potential OPEN program partners, including the LifePics iPhone app, which was the first app launched by a third party. LifePics will also soon be launching an Android app, as well as integration with Facebook, Flickr, and Arcsoft MediaImpression, all stemming from the OPEN program, with many more affiliates and apps coming this year.
"Over the past year or two, photos have become ubiquitous; they are everywhere: mobile devices and apps, tablets, home multimedia, social networking sites and photo sites, desktop apps, and so on," said Vahe Christianian, Vice President of Sales and Business Development at LifePics. "On top of that, consumers are constantly migrating to new photo tools, apps, and sharing sites, and it's impossible to keep up and stay ahead of trends. So, we have launched a program that allows the experts -- app developers, software tools, and photo sites -- to connect digital images to our retail network, and combined it with a revenue share model that is a win-win for both our OPEN partners and our retailers. This really is the hottest thing in photo right now, and LifePics has become the bridge between converting billions of digital images into transactions for our retailers."
LifePics plans to formally introduce the OPEN program to the industry at the PMA 2010 convention in Anaheim, CA this month. LifePics will waive the $100 certification fee for the first 3 months following the PMA convention.
Apply for the LifePics OPEN program
LifePics is the market leader in turning images into transactions by connecting billions of consumers' digital images to more fulfillment options than any other service on the Internet. Using LifePics' technology, photofinishers and professional photographers are able to accept online photo orders from consumers, and route orders to any fulfillment lab. LifePics drives orders to retailers and professional photographers through a variety of partners and sources, and gives consumers an enjoyable, easy-to-use ordering interface. In addition, LifePics is the most open solution on the web; the service integrates with almost every photo printer and photo lab, and connects to specialized wholesalers to complement in-house offerings. LifePics works as your partner by providing services and industry expertise that go above and beyond what any other online imaging company offers.
LifePics drives more orders through more sources than any other online photo service. In 2010, LifePics launched its OPEN program, allowing third party app developers and affiliate web sites to link into the LifePics Retail Network, sending users, images, and orders to LifePics retailers from all over the Internet. LifePics also provides customers with a fun, user-friendly online experience to drive orders. Consumers can order thousands of products, including prints, photo books, personalized greeting cards, photo calendars, enlargements, gifts like photo mugs and mouse pads, and much more, all through a retail-branded, customizable web site.
The LifePics technology platform is an open solution that connects to virtually every printer, lab, and internal system, allowing retailers to customize their online order workflow into the format that works best for each retailer. Orders can be sent directly to stores for 1-hour service, or routed to major wholesalers, gift providers, photo book manufacturers, and an assortment of other service providers. The technology revolves around LifePics' custom client-based software tool, LabCenter, which operates at retail stores and offers superior integration between retail online ordering sites and photofinishing labs of all sizes and quantities.
As your partner, LifePics provides a new revenue stream in the fastest growing segment of the photo industry -- online-to-retail -- and offers expert services that no other solution provides: Live Help, 364 days a year; free, unlimited photo storage for consumers; custom email marketing campaigns; a commission-based revenue structure; and much more.
LifePics' customers include some of the industry's best brands in each of the following categories: mass merchants, large photo retail chains, food and drug chains, local camera shops, and independent photofinishers. The LifePics service is available at more than 10,000 retail stores across North America, Australia, and Africa.
For more information, visit LifePics at www.LifePics.com.