LifePics today announced the launch of its new photo book engine, giving consumers more customization options for creating photo books through an intuitive user interface, and raising the bar on all existing photo book engines and order fulfillment options. The new LifePics photo book engine allows retailers to print photo book orders on site in one hour on their HP, Xerox, or Oki printers, as well as offer wholesaler-produced photo books to complement in-house printing capabilities. Retailers who have not yet invested in in-house printing equipment can still offer wholesaler-produced photo books to their customers. Retailers can also enable or disable the various photo book fulfillment options instantaneously, an industry-unique feature of the new LifePics photo book engine.
"Photo books are one of the most popular photo products available today, and the new photo book engine from LifePics is clearly the frontrunner in terms of flexibility, usability, and functionality," said Alex Christianian, Vice President of Operations at Mike's Camera. "Our customers can celebrate their memories through dozens of photo book designs, various sizes, cover alternatives, and pricing options. Thanks to LifePics, we have the ability to receive photo book orders from the Web and print the books for our customers that same day, or route the orders to a wholesale lab. Our customers love the convenience of the fast turnaround time as well as the easy-to-use user interface of the new photo book engine, and we love the order fulfillment flexibility LifePics provides."
Photo books are traditionally a popular gift for the holidays and provide a fashionable means of displaying photos from weddings, vacations, family yearbooks, new babies, and much more. Until recently, most photo book orders placed online had about a two week turnaround time, and at times incurred additional and excessive shipping charges. But at the end of 2007, LifePics enabled its retail network with the ability to fulfill photo book orders in-house in as little as one hour. As a result, photo book order volume increased significantly, and is expected to continue to rise this holiday season. Customers can create a bookstore-quality photo book that uses the customer's image on the cover, and can enjoy a variety of additional options, including different book sizes, styles, themes, cover materials, editing options, and much more.
"We are so excited about our new photo book engine. It truly is the most sophisticated, sleek, and easy-to-use engine out there today," said Ken McDonald, Vice President of Marketing at LifePics. "Consumers can perform all kinds of photo and text edits to create the exact book they want. Retailers can fulfill orders in-house or through one of our qualified wholesalers. Photo books have always been a popular product, especially around the holidays, but our new photo book engine really pushes the user experience over the top, and as a result, it is guaranteed to drive more photo book orders to our retail partners."
Order Photo Books Through the LifePics Online Photo Service
LifePics is the market leader in driving digital photo orders to photofinishers
and professional photographers. Using LifePics' technology, photofinishers and professional
photographers are able to accept orders from consumers via the Internet and send
those orders directly to their in-house labs or other specified wholesale labs that
are most convenient to the consumer. LifePics also provides the most Web-integrated
kiosk solutions in the imaging industry, and has developed an Image Management Software
suite for managing, editing, synchronizing, and ordering images online.
More retailers use LifePics than any other Internet-enabled photo ordering solution.
LifePics' customers include mass merchants, large food and drug chains, local camera
shops, and independent photofinishers. Retailers offer the service at more than
20,000 stores across the U.S., Canada, Australia, New Zealand, and the Caribbean.
LifePics works closely with retailers to help build their online photo businesses.
LifePics is an open solution that works with a variety of photo software providers
and photo Web sites. In addition, the service supports a number of different print
options - orders can be sent directly to stores for 1-hour service, or routed to
major wholesalers, gift providers, photo book manufacturers, or a variety of other
printers.
For more information, visit LifePics at www.LifePics.com.
