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Press Release

LifePics Partners with Andrules+Fries Design to Offer Best-in-Class Online Imaging Solutions

Additional Marketing Support Offered to LifePics Network Members

 

Boulder, CO, October 8th, 2003

LifePics, Inc., the leading provider of business-to-business online digital photography solutions, today announced a strategic relationship with Andrules+Fries Design, a professional creative communications consultancy that specializes in using imagery and the Internet to develop powerful communications tools. The relationship enables both companies to focus on their individual areas of expertise while together providing the photo specialty channel with best-in-class web sites inclusive of the LifePics online imaging service.

For photofinishers and photographers that do not have an existing Internet presence, the strategic relationship forged between LifePics and Andrules+Fries Design provides them with an opportunity to launch a custom, best-in-class web site that provides a content rich front-end presence to the imaging solution. This is a turnkey solution, customized to meet each client's specifications yet developed at a minimal cost. There are multiple design, content and hosting packages to choose from. Now any photofinishing dealer or photographer can easily and affordably enter the digital age by offering their customers the ability to upload their digital photos for viewing their photos online, editing, sharing creating albums, storing and, most importantly, ordering fast on-demand photos online from their neighborhood retail location.

"LifePics recognized that many of our clients would require professional assistance in developing a web presence as a front-end to their online imaging solution. Rather than deviating from our core competency of developing state-of-the-art imaging solutions, we searched for a strategic communications firm that could assist our photofinishing dealers and photographers. Andrules+Fries Design surpassed all other consultancies that we looked at. They combine strategic advisors and practical implementers in a highly creative environment. Working with Andrules+Fries Design, our customers can feel confident in knowing that their completed web sites will become one of their most valued business assets," said Deborah Turunjian, Chief Operations Officer, LifePics, Inc.

"We are pleased to work in partnership with LifePics to assist retailers in achieving their business communications goals. We are already seeing outstanding results and a high satisfaction level," said Jamie Andrules, Principal, Andrules+Fries Design. "We offer several different design, content and hosting packages, all targeted to meet the specific custom needs of each client."

Andrules+Fries Design has established a toll free number (800.791.4255) to support LifePics and potential LifePics customers. They can also be contacted at www.andrules-fries.com.

About LifePics

The mission of LifePics is to become the leading provider of Internet digital photography infrastructure, e-commerce technology and intellectual property based on the company's proprietary LifePics architecture for online image storage, retrieval and fulfillment to retail partners in the imaging field. The company's business areas include integrated digital photography and web based applications and e-commerce software, as well as licensing of the LifePics architecture to its network of dealers. Headquartered in Boulder, Colorado, LifePics is a privately held Delaware corporation. LifePics was founded in April 2000 by leading imaging industry visionaries. For additional information regarding LifePics, please visit our web site at www.LifePics.com.

About Andrules+Fries Design

A graphic design and web site development firm, Andrules+Fries Design specializes in using imagery and the Internet as powerful communications tools. The creative professionals of Andrules+Fries Design are artists in both traditional and digital environments, offering such services as logo design, corporate identity creation, advertisement design, and web site design, development, deployment and hosting. The firm's diverse programming expertise includes cutting-edge web page design and development as well as such specialties as animation, forms, dynamic pages, online courseware, and client-side and online applications. Andrules+Fries Design is headquartered in Chicago. For more information, visit www.andrules-fries.com.