Press Release

LifePics Launches its Innovative new Template Engine, Providing a Broad Selection of Unique, Customizable Photo Products

Boulder, CO, September 25th, 2007

LifePics announced today the launch of its new template engine that raises the bar on how online template engines perform. The new LifePics template engine offers consumers the broadest selection of templated products available today, supports multiple template vendors, includes numerous customization options for each template, and provides relief to retailers from the recent price pressure on 4x6" prints. Products available to consumers range from traditional greeting cards to multi-image scrapbook pages, borders, sports trading cards, collages, gift tags, and much more in multiple sizes.

"I've seen all the other template engines out there and the new LifePics engine is far superior in its functionality and flexibility. It’s fast, fun, and easy!" said Doug Gentry, Executive Director, Ritzpix.com at Ritz Camera Centers. "We are very excited to offer our consumers such a broad range of customizable photo products, many of which are available in one hour, just in time for the busy Holiday season."

Some of features that are unique to the new LifePics template engine include:

• The most extensive selection of products available today, including 4x8" cards, gift tags, scrapbooks, pre-rendered packages, calendars (single and multi-page), print borders, and more.
• The tool is designed to be very user-friendly for even novice users. A simple wizard guides consumers through each step of the process.
• Consumers can select from the existing templates as well as templates created and customized by their lab.
• Multi-image templates are offered, allowing consumers to use multiple images on one product.
• The manipulating options for images have been vastly enhanced, including new options for cropping, converting to black and white or sepia, rotating, zooming, and more.
• Labs can mix between templates by PhotoTidings and Aperion, or upload their own custom designs.

"While building this new template engine, we really put ourselves in the consumers' shoes and developed creative new features that we know people wanted but couldn't find anywhere online," said Ken McDonald, V.P. of Marketing at LifePics. "We are very proud of the end result and we know consumers will be excited by all the fun products they can easily and quickly create with their favorite images."

About LifePics

LifePics is the market leader in online imaging solutions for photofinishers and professional photographers. Using LifePics' technology, photofinishers and professional photographers are able to accept orders from consumers via the Internet and send those orders directly to a photofinishing lab that is most convenient to the consumer.

More retailers use LifePics than any other online imaging solution. LifePics' customers include mass merchants, large food and drug chains, local camera shops, and independent photofinishers. Retailers offer the service at more than 13,000 stores across the U.S., Canada, Australia, and New Zealand. LifePics works closely with retailers to help build their online photo businesses.

LifePics is an open solution that works with a variety of photo software providers and photo Web sites. In addition, the service supports a number of different print options - orders can be sent directly to stores for 1-hour service, or routed to major wholesalers, gift providers, photo book manufacturers, or a variety of other printers.

For more information, visit LifePics at www.lifepics.com.